The audience journey helps you transition from rough ideas into a storyboard. This gives you the change to stretch out your ideas onto a timeline with a few key moments defined. Later, you can plug these moments into the AXD Blueprint, which allows you to further develop your concepts and add details that are important to the overall experience.
When to use!
When you want to understand your current audience’s journey through your events
When you want to understand how your audience moves through an event they enjoy
When you are planning a new event
Details
- Materials – post-its, pen/marker
- Energy level – Moderate
- Team members – 3-5
- Participants – n/a
- Expected output – journey map of your audience’s experience
Step-by-step guide
- Together, write out the major moments of your audience’s experience at the event, one per post-it
- Plot these moments on a timeline
- Fill in any other moments of your audience’s experience you may be missing
- Take notes about how the journey feels, where there are gaps and how transitions need to be thought over
- Go back to some brainstorming, if needed