The AXD Blueprint is the central prototyping tool for the entire AXD process, helping you plan how to implement the design for engaging your audience. Developed specifically for AXD, this tool allows you to envision and plan the activity of everyone involved, considering how the many parts interact to create one impactful whole.
When to use!
When trying to expand an audience journey into a more cohesive model
When trying to understand how your organization and stakeholders should support the audience journey
When planning a new experience or finding holes in your current experience
Details
- Materials – post-its, pen/marker
- Energy level – Moderate
- Team members – 3-5
- Participants – n/a
- Expected output – AXD blueprint of an event
Step-by-step guide
- Input the audience journey into the top row of the blueprint
- Fill in the necessary on-stage, backstage, and support processes that will help make the audience journey a success
- Look over your stakeholder map to see who you may have forgotten or who you need to ask questions about their needs
- Take notes about how the overall blueprint feels, where there are gaps and how transitions need to be thought over
- Go back to the audience journey or some brainstorming, if needed